Pen Reads is a local non-profit community-based literacy organization serving Newport News, Hampton, Poquoson, and York County since 1968. Pen Reads and its dedicated team of volunteers provide basic literacy training and resources to adults with low level literacy skills. The organization also provides non-English speaking adults, from all over the world, with small-group ESOL (English for Speakers of Other Languages) training.
Pen READS tasked us to design an engaging logotype. One that shined a more accurate representation of what the organization stands for. The navigation marker not only symbolizes Peninsula READS as a marked place, but its's also a metaphor. Books and reading can take you places. Enables you to reach your goals and to move or travel from one state or point in life to another.