Lotus Arrow is a Mindfulness Project that Praxis Creative has started with a group of other Mindfulness practitioners and followers. Our aim is to start a project and movement that will help not only us but others to be more aware and fully engaged in the present moment. Mindfulness practice helps us to be observant, increases our clarity and focus, and trains us to be compassionate and nonjudgemental.
This was the 2nd advert and poster design for the Lotus Arrow Mindfulness Project. The campaign is to promote wellness, fitness, and of course mindfulness. We wanted to use an image of a person during yoga practice, but with this design we really wanted to showcase the logo more, with a soft shallow depth of feild blur. The mood of the image is calm and soft. The logo is focused, but soft.