Lotus Arrow is a Mindfulness Project that Praxis Creative has started with a group of other Mindfulness practitioners and followers. Our aim is to start a project and movement that will help not only us but others to be more aware and fully engaged in the present moment. Mindfulness practice helps us to be observant, increases our clarity and focus, and trains us to be compassionate and nonjudgemental.
This was the first advert and poster design for the Lotus Arrow Mindfulness Project. The campaign is to promote wellness, fitness, and of course mindfulness. We wanted to use an image of a person during yoga practice, we used a japanese enso circle in the background. THe enso brings a simplistic harmony to the overall composition. The crop of the image ads a sense of intamacy, and up-close tranquility.