Lotus Arrow is a Mindfulness Project that Praxis Creative has started with a group of other Mindfulness practitioners and followers. Our aim is to start a project and movement that will help not only us but others to be more aware and fully engaged in the present moment. Mindfulness practice helps us to be observant, increases our clarity and focus, and trains us to be compassionate and nonjudgemental.
For this logotype, our task was to establish a calm and embracing design. We did this, not only with color, but with a logo that visually unites both arrow and lotus petals into a stylized graphic representation.