Jardin is a new veteran-woman owned recruiting company formed by Angela Gardner.
We were tasked with developing a brand identity for the company. Our approach was a playful one with the company's logo. Though Angela's last name is Gardner, when pronounced swiftly, sometimes her surname rolls off the tongue as gardener. We also thought that her business as a recruiter is to help a company grow by recruiting talent. So we decided use the french word for gardener or garden.. Jardin. We added a leaf in the logo, another playful throw to the whole gardener concept.